Versace for H&M Campaign was a success!

After Versace's collection designed specially for cheap-and-chic retailer H&M hit store shelves, the items were fetching up to four times more than sticker value on eBay.

Take the black leather studded minidress, for instance. One eBay user is shipping the frock, modelled by Donatella Versace herself at a recent fashion show, to Canadians for roughly $713. Fashionistas lucky enough to snag it in stores this past weekend paid just $299 for the same dress.

The same seller is asking $122.94 for a pair of black studded leggings that retail for just $34. Belts that sell for $59.99 in store are going for $204.90 online.

It's pretty much the same story for more than 4,000 similar items that had poured onto eBay.ca from around the globe by mid-afternoon Monday.

Versace for H&M is all about giving the cash-strapped masses a glimpse of luxury and glamour. Donatella Versace herself arrived to greet them, alighting from a chauffeur-driven Maserati on to a pink carpet laid for her arrival.

Dressed in a pink leather dress from the collection, which retails for £199 – about a tenth of the price a leather dress from the Versace mainline might cost – Donatella laid on a celebrity personal appearance as payback for her fans' loyalty.

The Versace brand, which has had a spike in interest around the H&M launch, returned to the haute couture in Paris, where the world's most expensive bespoke dresses are made. Dresses priced around £70 – Versace Haute Couture will be taking orders for dresses at about 500 times that price.